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Performance overview across all active campaigns
💰 ↑18.4%
₦661,000
Total Spend
📈 ↑31.2%
₦3.2M
Total Revenue
🎯 ↑0.6%
4.8x
Blended ROAS
🖱 ↑0.4%
3.1%
Avg. CTR
👁 ↑22.7%
4.5M
Total Reach
✅ ↑14.2%
1,008
Conversions
ROAS Trend
Return on ad spend over 30 days
Avg 4.7x
6x
5x
4x
3x
1102030
Spend by Platform
Total ₦661,000 distributed
Facebook ₦285K
43% of budget
Instagram ₦178K
27% of budget
TikTok ₦112K
17% of budget
LinkedIn ₦54K
8% of budget
Other ₦32K
5% of budget
Conversion Funnel
From impression to conversion
Impressions 4.5M
100%
Clicks 139K
31%
Landing Page 98K
22%
Add to Cart 18K
4%
Conversions 1,008
0.7%
Top Campaign ROI
| Campaign | Spend | Revenue | ROAS | Status |
|---|---|---|---|---|
FinTech App Launch Conversion | ₦340,000 | ₦1.77M | 5.2x | live |
Premium Sneaker Drop Conversion | ₦185,000 | ₦777K | 4.2x | live |
MedPharm Health Pack Lead Gen | ₦92,000 | ₦349K | 3.8x | live |
Kano Street Food Festival Awareness | ₦44,000 | ₦92K | 2.1x | paused |